Why 559?

Coming up with a name for a toy company proved to be incredibly difficult for me, especially considering that toy development has been on my mind for over a decade (toys themselves have been on my mind a lot longer). I knew that we wanted to avoid something "cutesy," as over-cute-ification was one of the largest hurdles in finding toys for my own baby. On the other end of the spectrum, we knew we wanted to avoid sounding too clinical - we make toys, not medical supplies! We knew we wanted something that represented our products - simple, solid and interesting, as well as some of the thinking behind our development process - that toys should ignite development, and be versatile. So, why 559?

5 Types of Play

5 Developmental Areas

9 Different Intelligences

"Play" can take on a lot of different forms, but they can all be summed up into one of 5 types. "Development" is a multi-faceted and complex process, but early learning can be divided into 5 areas. And while "intelligence" is typically thought of in terms of test scores or school grades, there are actually as many as 9 different, but equally important, intelligences that one can excel in - there are a lot of ways that our kids can be 'smart.'

There is overlap between the three concepts, and we'll be the first to tell you that not every area is necessarily addressed by a 559 product. For instance, there are a lot of incredible toys and tools out there for developing language skills, and while our products can certainly be used in language play, and to develop literacy skills and to nurture word smarts, it's not the focused intent of our current toys. But making toys that can be used in a variety of ways, and that will help your child develop in a variety of ways... that's important to us. Eventually, we'll even have a blog post for each product that will profile how it fits into the 559 philosophy.

5 types of play. 5 areas of development. 9 different intelligences. 559 Toys. Delightful. Durable. Designed for Growth.

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And, in case you don't want to wait for the individual blog posts about the 5 types of play, 5 areas of development, or 9 different intelligences... here they are:

5 Types of Play

Physical / Constructive / Fantasy / Social / Games with Rules

5 Developmental Areas

Physical / Cognitive / Language / Emotional / Social

9 Different Intelligences

Linguistic / Logical / Musical / Spatial / Kinesthetic / Intrapersonal / Interpersonal / Naturalist / Spiritual